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Selina Bernet

Chroma fka Osram (Working Title)

Nome(i)

Selina Bernet (1988)

Website(s)

selinabernet.ch

Instagram

selinabernet

Impiego

90%

Formazione

Master, Type Design, Royal Academy of Art (KABK), The Hague (NL);
Bachelor, Visual Communication, HKB, Bern

Titolo

Chroma fka Osram (Working Title)

Anno di creazione

2018–2022

Luogo di creazione

Zurich

Contesto di creazione

Self-initiated side project

Collaboratore(i)

Oggetto(i) mostrato(i)

A typeface, on light boxes and as a type specimen

Dimensioni

Formati / Durata

Materiale(i)

Fornitore(i) di materiale

Chroma takes inspiration from a poster advertising light bulbs, discovered in Armin Hofmann’s book, Graphic Design Manual: Principles and Practice (1965). The typeface initially drew from the poster’s geometrically constructed letterforms, but in the process moved far beyond its source.
Initiated in 2018, Chroma has since evolved from a display typeface to a widely applicable all-terrain grotesk, balancing strong characteristics with a down-to-earth attitude. The font is being developed to include a full family of weights, italics, stylistic alternates and a style with coloured counters, referring back to its source of inspiration. Chroma will officially be released through Source Type.