Since 2001, LUFF has defined itself as an eclectic, hybrid and experimental festival. Its goal is to merge music and cinema in a chemistry of the bizarre. 

Pauline Piguet and Rebecca Metzger’s approach aimed to embody the notion of disturbance and misalignment associated with the festival’s image. The designers experimented with inks and printing techniques, exploring strangeness, and used this project as a research platform. This allowed them to conduct experiments in both printed materials and digital creations. The use of unconventional inks, such as thermosensitive, phosphorescent and varnish, allowed for pictorial variation depending on the physical environment of the poster. For the digital content, they explored the dynamic and evolving dimension, using influences from the external world to shape the appearance of the website. 

Since the commission covered three editions, Rozita was able to envision a progression of representations. LUFF, as a platform for transgression, proved to be the ideal place for this experimental and evolving project.