
Minna Holenweg
RideBy
Minna Holenweg
100% Intern Design Development Hardware at Mammut, Seon
Bachelor, Industrial Design, ECAL, Lausanne, 2024
RideBy
2024
Lausanne
Diploma, Bachelor, Industrial Design, ECAL, Lausanne, 2024
Jaron, Ilyas, Timo Keller
One shopping cart with RideBy (childseat) plugged on
ca. 1300 × 600 × 1040 mm
mp4. 1’15”
Shopping Cart: WANZL
RideBy is a child seat designed to attach to a standard shopping cart, making grocery shopping easier for both parents and children.
It provides a designated place for children, allowing them to move freely. Made from metal with plastic components just like the shopping cart, RideBy attaches to it with a single screw. To save space, RideBy features a flexible joint that allows the seat to fold when the carts are nested together.
The fixed footrest prevents scratches on the cart, and the handle alongside the cart’s basket additionally protects the child from bumping their head. Thanks to RideBy, shopping becomes a participative and dynamic experience, engaging both the child and the parents.









